The hotel industry experts interviewed for this roundup post provide interesting insights into how brand building can play a pivotal role in hiring top-tier talent. With sustainability and climate change at the top of the agenda, personally, for many Generation Z members & millennials, certain recruiters in the hotel business are finding success in pitching employment at hotel chains that centralize environmental issues as core tenants of their business practices.
The success here poses an interesting question for TA leaders regarding marketing strategies and business development: how involved should you be in revealing to your company the importance of prospective employees’ values and how the company can smartly achieve business goals while promoting actions that mesh with those values?
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