Leaders, take control of your employment brand

Sam Acuna and Shannon O’Keefe have three distinct action items for business leaders to utilize “their power to invest to build a premium employment brand…to attract top talent to their brand, even in difficult times.”

1. Create a customer brand that amplifies your employment brand.
2. Manage the employee experience with the knowledge that it matters to your employment brand.
3. Embrace the power of purpose and values as an aspect of your employment brand.

The aforementioned three tips echo both Maarten Bokhoven’s employer branding strategy and the lessons from Session 5 of TA Today by educating leaders to use these precarious times to further invest in the employee experience and disseminate content that showcases the internal mobility pipeline of your company.