Sam Acuna and Shannon O’Keefe have three distinct action items for business leaders to utilize “their power to invest to build a premium employment brand…to attract top talent to their brand, even in difficult times.”
- Create a customer brand that amplifies your employment brand.
- Manage the employee experience with the knowledge that it matters to your employment brand.
- Embrace the power of purpose and values as an aspect of your employment brand.
The aforementioned three tips echo both Maarten Bokhoven’s employer branding strategy and the lessons from Session 5 of TA Today by educating leaders to use these precarious times to further invest in the employee experience and disseminate content that showcases the internal mobility pipeline of your company.Read Full Post