Hiring Success

Coronavirus is putting corporate social responsibility to the test

In times of turmoil, core values come to the forefront. For the better part of the past decade, corporate social responsibility has been a cornerstone of modern enterprises. In specific regards to talent acquisition, a firm’s CSR initiatives have become central tenants of employer branding techniques and sometimes prompt questions from skeptics as to whether those programs are all advertising or are they deep-rooted principles of the business.

With the all-hands-on-deck nature of the current moment, many businesses’ CSR promises are being tested in real-time. While nearly every corporate budget is currently constrained, this is a moment for a business to play a humanistic role that cannot only materially support communities in need, but also an opportunity to document how when times got tough, your actions met your words. As a leader of talent acquisition, how are you ensuring your company is staying committed to its CSR goals?

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Mark Kramer

Mark Kramer